Post by account_disabled on Nov 26, 2023 0:40:48 GMT -5
take steps to address it. 2. Have a clearly defined goal All successful projects and strategies start with a clearly defined goal. This gives focus to all efforts and ensures time isn’t wasted on irrelevant tasks. So, at the start of your UX journey, set your goal. In other words, what steps do you have to take to address the problem you’ve identified? In digital marketing, your UX goal is likely to create better digital products that will engage customers (and, ultimately, drive sales). And to do this, you have to learn as much as you can about your users. Once you have robust user-centered data, you can develop goals that align with users’ needs. Learn how to do research you need using our marketing research template. 3. Analyze your competitors Take the time to
properly analyze what competitors in your space are doing. Go through a customer Cell Phone Numbers List journey on your website or app, and then go through a similar journey on your competitors’ websites and apps. Assess how well you’re doing compared to your competitors. Focus on five or six of your competitors. and the competitors are performing at different touchpoints in the customer journey, such as in social media channels. Do you need to change your interface? Do you need to simplify your customer journey? Imagine you’re a customer going through all these different websites and apps. Which one would you choose? 4. Analyze the user interface When people think of UX, they often start with the user interface (UI). And that’s
not a bad place to start. A well-designed UI is likely to deliver good UX. So think about the layout of your interface. How intuitive is it? How easy is it to interact with? Does it address the customers’ needs? (And, is it better than your competitors’ interfaces?) When designing or modifying your interface, remember to look at it through the eyes of your customers. Become a world class digital marketer 5. Understand the customer experience However, UX is about more than just having a nice user interface. You have to think about the overall customer experience (CX). How do customers feel when they do business with you? Why do they feel that way? Think about what makes your business special, that special extra touch that delights customers. For example,
properly analyze what competitors in your space are doing. Go through a customer Cell Phone Numbers List journey on your website or app, and then go through a similar journey on your competitors’ websites and apps. Assess how well you’re doing compared to your competitors. Focus on five or six of your competitors. and the competitors are performing at different touchpoints in the customer journey, such as in social media channels. Do you need to change your interface? Do you need to simplify your customer journey? Imagine you’re a customer going through all these different websites and apps. Which one would you choose? 4. Analyze the user interface When people think of UX, they often start with the user interface (UI). And that’s
not a bad place to start. A well-designed UI is likely to deliver good UX. So think about the layout of your interface. How intuitive is it? How easy is it to interact with? Does it address the customers’ needs? (And, is it better than your competitors’ interfaces?) When designing or modifying your interface, remember to look at it through the eyes of your customers. Become a world class digital marketer 5. Understand the customer experience However, UX is about more than just having a nice user interface. You have to think about the overall customer experience (CX). How do customers feel when they do business with you? Why do they feel that way? Think about what makes your business special, that special extra touch that delights customers. For example,